Competitive Intelligence/ Market Research

We work with you to turn the data your organisation receives from external sources, including any competitor analysis, into an integrated view and explore what may develop in the future.

We assist you to expand your efforts into environmental scanning to ensure a more robust view of external conditions and find divergent viewpoints. Properly implemented a robust environmental scanning capability allows the organisation to monitor trends, issues and events to discern the patterns and enable the early identification of both opportunities and risks. In a rapidly changing world, this early identification can allow your organisation time to prepare and develop an appropriate course of action. This can assist your organisation to become more proactive and better able to differentiate yourself from your competitors.

We can take you beyond syndicate reports and focus groups and assist your organisation to develop a cohesive view of future possibilities and their implications.  The next time you are asked to prepare a brief regarding an opportunity or threat, you will be prepared to talk not just about the past and present, but also be able to speculate more confidently on the future.

If you would like more information on how we can assist you to take your competitive intelligence to the next level, please contact us.

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